A guest blogger on the Lifehack blog caught my attention with a short piece on writing as a form of self-healing. So did an article by Stephen Drachler on blogging by United Methodists. Blogging is personal writing published for the world to see, if you want it to be so. And therein lies the dilemma.
The Lifehack writer makes the point that writing for personal healing is significantly different from writing for publication. Drachler’s article points to the tensions. One blogger asked him to not use her name because she is still unidentified in her blog. And another ticked off a bishop when a blog post expressed something the bishop didn’t agree with.
When I started this blog some questioned my wisdom even if I was not writing about my professional responsibilities in the church. As it turns out, these do creep in. Others felt it was a waste of time because they said the audiences we serve don’t use blogs for information. As the leader of a communications agency, I had my own reservations.
But the communications problem of mainline church leaders is not that they’ve been outspoken in the public conversation, it’s that they’ve been, for the most part, absent. They are unable to garner the media coverage they deserve, or they avoid it.
This blog has not set the world afire, but I’m often amazed and surprised when I get a note from someone halfway around the world commenting on something I’ve written about a global issue. And I get touching personal notes that I don’t put into the comments because they weren’t written for publication. While the comments are paltry in number, I’m also surprised when I speak somewhere and someone comes up and engages me in conversation about something they’ve read here.
I don’t write this blog for self-healing, but I suspect getting something off my chest sometimes has that effect. At the same time, I impose constraints on myself, as we all should when we write for the Internet and don’t want to be fired or lose a job fifteen years from now for writing something carelessly.
I haven’t blasted away with the full emotional force I’ve felt about some controversial issues despite the fact that I’ve found plenty of reasons to do so in the past eight years and occasionally I probably wrote more forcefully than was “safe.”
But the most difficult challenge of blogging for me is finding a voice. Writing for the web is different from other kinds of writing, and it’s an area I’ve not trained for. Moreover, it goes against the grain of much of what I’ve been taught and practiced over the years.
After having my knuckles figuratively rapped by a journalism professor for not being objective, or for putting personal judgment into a piece when it didn’t belong, I began to write with such objectivity my stories were bland. So I had to reassess.
Now, bloggers must write not only for readers but for search engines. The old inverted pyramid is still the best tool for many stories, especially news, but putting as many key words as possible into the lead is still a challenge. And if I were a headline writer I’d starve because my headlines are so neutral and objective I’d be out the door in no time.
And, as you can see if you’ve gotten this far, brevity isn’t my strong suit. I admire those bloggers who are really good at getting key ideas into a few words. At this stage I’m not one of them.
But I keep trying.