Rethinking How We Communicate Faith in the 21st Century

I have been concerned about the growing absence of voice of  the church in culture today when communications has never been more integral to our lifestyle.  My thoughts around this subject have spawned a soon-to-be -published book called We Must Speak:  Rethinking How We Communicate Faith in the 21st Century.

I see this book as a call to the leadership of the mainline communions and to my colleague communicators to rethink communications within the mainline denominations.  Is there a loss of voice?  Should we elevate communications to a strategic level?

I invite you to download a preview of the book here.  I welcome your thoughts on communications as an integral strategy for the church.

You can also view a short excerpt from a webinar here in which  I recently participated with fellow communicators.


One Response to “Rethinking How We Communicate Faith in the 21st Century”

  1. Cynthia Astle April 5, 2012 at 10:50 am #

    Larry, my friend, with all due respect, if I could eliminate one prefix from the church’s vocabulary it would be the prefix “re.” To “re” is to go back over something that currently exists but was in error, or failed, in some respect. Since one definition of insanity is to repeat past processes expecting different results, I would submit that to “rethink” anything is to waste our collective time as Christians and as communicators. I would much rather have us search for communication methods that are contextual, contemporary, and most of all, effective. This approach would require us to look outward, not inward, at how we best share the gospel of Jesus Christ in a multicultural, multi-faith world awash in technology and struggling with what it now means to be human.

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