The discussion in the board meeting about the usefulness of Twitter was like a ping pong ball–it’s useful, it’s a time waster. Back and forth it went. But it was a moving feast of discussion, not merely a predictable debate with no resolution.
It’s clear most of us don’t want to know when someone just stepped out of the shower. But we are interested in ideas, links and helpful suggestions about myriad subjects. In fact, some are using Twitter for this purpose and are creating "knowledge communities." Others haven’t found it worthwhile and have let their Twitter accounts go idle.
In an article a few weeks ago NY Times technology writer David Pogue wrote about an experiment in which he posted a question on Twitter (How do you cure hiccups?) as he spoke to a trade group. He received his first response in 15 seconds and they continued for several minutes. The primitive experiment was an illustration of an instantly available knowledge community.
In our meeting we used Twitter to capture short, key points we thought worth flagging for later discussion and expanded consideration. Subjects can be identified with a hashtag # and title. For example, #title can be accessed at search.twitter.com and all the posts related to the #title will display. Already, however, some Twitter users are complaining that overuse is making the search tool less useful.
The blog Wardman Wire discusses a the use of Twitter as a virtual meeting tool.
We also used Facebook to share ideas and capture points for later processing and discussion. Everyone had a netbook or laptop and could participate. A website for our Commission has been created for online communication about the issues, strategies and key communication concerns identified at the meeting.
It’s too early to know if this style will prevail and how valuable it will be in the long run. Most likely, it will serve a purpose under specific circumstances and be less useful in others. But the introduction of social media to the conversation about how to reach out to new people was fruitful and will be informed by this experience regardless.