As the dean of the school of journalism at Southern Methodist University spoke to our governing board in a classroom on campus about the state of journalism, the announcement was made that the Rocky Mountain News was shutting down. We also talked about the decline of network television, and in another session about the value of Twitter and social networking, and when we continued our meeting on Saturday morning, the NY Times carried stories about Twitter , audience erosion in network television and, of course, the Rocky Mountain News .
It was a mind-bending experience. As we talked about “new media” and how it is changing business models, culture and our relationships to each other, it was happening around and to us. We were not merely studying it, we were experiencing it and, therefore, living it. We were twittering each other as we met and social networking as we put up digital photos and video of the meeting; sharing knowledge in person and flagging issues and questions online for discussion later.
I will hazard a guess here. My hunch is this was the most contemporaneous and relevant meeting of the General Commission on Communication of The United Methodist Church since its formation in the 1950′s, and also the most transparent.
The Commission is the governing board of the church’s communications agency. It met at SMU and heard from faculty in journalism, business and theology. We spent an afternoon with senior communications executives at the general offices of Southwest Airlines talking about corporate uses of new media. And we heard from a panel of students majoring in communications, marketing and journalism about how they use new media.
Our attention and the coverage wasn’t coincidental, of course. All who use media, which means most of us in the U.S., are affected by these changes. And for all kinds of reasons we use different media in different ways for different purposes. That became clear as we discussed several of these heavy-duty questions in depth.
I’m going to put some of this discussion into posts the next few days and I invite your reactions.