is entering the satellite radio spectrum with a 24/7 channel.
The Roman Catholic Archdiocese of New York is entering the satellite radio spectrum with a 24/7 channel on Sirius. I have written before about the value of radio as one medium to do storytelling and to frame important interpretations of life through the lens of faith. I believe that when responsible groups like this work in various media, they are more likely to learn how to communicate their understanding of faith more clearly and in language that target audiences will hear.
It seems to me that in the post-modern world this ability is necessary for creating understanding and for surviving. Those who get into emerging media and try them out are better equipped to communicate effectively with emerging audiences. For denominations in the mainline who are hemorraghing members, taking this step should be obvious.
But there is a huge challenge in doing so. You have to provide content that is entertaining, engaging and interesting to the listener. This isn’t about a one-time appearance, it’s about showing up with compelling content 24-hours-a-day, seven-days-a-week. That is a huge commitment to an audience and a huge demand on creativity, ingenuity and staffing. Holding an audience in the competitive world of many choices today is no small challenge. I hope they succeed. I applaud their initiative.