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The explosion of new media doesn’t necessarily
mean that the mainline should abandon traditional media. When I talked about
this with Jeffrey Buntin, Sr. of the Buntin Group, a large ad agency in
Nashville, he made an insightful observation. Perhaps it’s not traditional
media that is dead, but the <i>traditional uses</i> of media that
need to change. I think this is a helpful insight, not only for U.S. but also
for global audiences.<br /><br />

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