watching, a part of daily life that marks when we disengage from work, is
becoming more work-like on the Internet.
Television watching is a marker in daily life that signifies disengagement from the workday routine, writes Virginia Heffernan in the New York Times. But this disengagement has taken place at home on the sofa. That’s changing.
Now, she says, with content that’s work-like but also entertaining, we can watch television at work and justify it.
Heffernan points to aol’s coaching series. You can learn how to brand yourself for more successful work, lose pounds, have better sex, live healthier and spend wisely with these short coaching videos streamed on broadband.
The segments fit the self-improvement stream of content that is another marker of our cultural era. All the research I’ve seen lately says we want content that is relevant to our daily lives, supports our desire for self-development and is easily accessible. By these standards the aol coaching series is probably on-target.
The package–on the Internet with printable take-away notes–fits the demand. And, of course, each coach is also an author so you can buy a book or DVD to go deeper into the content. The series converges technology, content and method.
The delivery system is the Internet and the content supports the quest for a more purposeful life. The method is distance learning, making it available to you at home or work. The convergence of work and leisure wrapped in self-improvement is an interesting marker itself.