radio stations I visited in Uganda last week.
I have posted photos of community-based radio stations I visited in Uganda last week. As you see, the stations are very basic. These stations attempt to serve audiences that are not being served by commercial stations. Community-based radio is non-profit. The strength of these stations is their effort to maintain direct relationships with their audiences. This interaction provide the station with guidance about programming that will be helpful to the audience. And it provides the audience with a voice that, in general, poor, rural communities lack.
Radio is one of the most effective means to reach un-served and under-served audiences in Africa today, especially poor and rural audiences who are not targets for urban, commercial radio.