shoppers to identify socially responsible values they want to consider, compare
merchants and then close the deal by purchasing through Amazon. In addition,
CNET points to a search engine that donates to charity every time someone uses
it to conduct a web search.
CNET reports on a new website that allows shoppers to compare their socially responsible values with online merchants and then close the deal by purchasing from them through Amazon. CNET reports that Alonovo.com will launch August 22.
Alonovo’s website says it’s non-partisan. It will allow shoppers to list their values–fair labor, clean water and air, animal rights, clean energy, sustainability–and to choose businesses based on how well they match the individual’s values.
CNET also links to rectifi.org.uk, a search engine that donates its advertising revenue to charity.
rectify says each time a user conducts a search, bids on e-Bay, or compares products using its engine it contributes the ad revenue it earns to charity. The UK-based search engine can be downloaded for toolbars on Internet Explorer and Firefox.