The Blog as a Marketing Tool

Nothing is beyond the reach of capitalism, of course. As soon as a new idea is birthed the next thought that comes to mind is how to use it to make money. Or, even more crass, how to get rich off of it. So it’s not news that blogs are being absorbed into the great capitalist money-making scheme.

An article in this morning’s New York Times discusses Gawker Media which is a collection of blogs marketed as a set mainly for the purpose of selling advertising. Whether you regard it for good or ill, It’s a testament to the insatiable appetite of the capitalist model.

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